Brand Identity
We craft each piece with LOVE and intention.
Clothing that evokes emotion, shapes identity, and creates a sense of occasion ~ whether for a special moment or everyday life.
Design Philosophy
Our work draws from nostalgic dreams and girlish fantasy, reinterpreted for today with a playful spirit.
Our Aesthetic
Ryan LO is defined by modern romance and unapologetic femininity.
We balance elegant beauty with a sophisticated edge, resulting in a coquettish spirit that feels simultaneously sexy and sweet.
Craftmanship
We build on classic silhouettes, updated through innovative textiles and artisanal techniques. We blend delicate florals, soft ruffles, and whimsical details into refined pieces.
Ready-to-wear is produced in limited quantities, while couture gowns are made to order.
Signature Colour
Pink is at the heart of the brand ~ our favourite colour brings a magical, intimate and empowering touch to every collection.
#ThinkPink
Our Story
International designer Ryan LO established his eponymous label in 2012 after graduating from University of the Arts London (London College of Fashion).
Originally from Hong Kong, LO trained and developed his practice in London, where he honed his skills assisting French designer Charles Anastase. His work seamlessly fuses East and West influences, blending high and low pop culture ~ telling deeply personal stories with instinctive touches.
Selected by Lulu Kennedy MBE for London Fashion Week’s Fashion East platform, LO went on to receive the British Fashion Council’s NEWGEN award for three consecutive years. He was also a semifinalist for the LVMH Prize.
The label was stocked internationally at Net-a-Porter, Dover Street Market, and Moda Operandi. His designs have been worn on the red carpet by actresses including Elle Fanning, Lily James, Lucy Boynton, and Kiko Mizuhara, and featured in publications such as Vogue, The New York Times, Dazed, and i-D.
Past collaborations include Google Pixel, Sanrio Hello Kitty, Sketch London, and Launer London.